Focus Group Research 1.0


RESEARCH 


I gathered a focus group consisting of my intended target audience ( 17-25 ). They were showed 3 music video of the EDM genre twice. During the first showing the audience heard the audio only and were then asked what their expectations of the music video would be. The second showing consisted of my viewers watching the music video to which I then asked what they enjoyed about the video and perhaps what they did not enjoy as much.
The Results ;


Skrillex Boomerang
Audience expected ( Audio only )

  • A band 
  • Open areas 
  • Instruments such as a guitar or drums

Audience enjoyed- ( video)

  • The story line
  • fast pace 



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