4AD RESEARCH

INDEPENDENT RECORD LABEL

4AD
4AD is a independent British record label which was established in 1980. The organisation chooses to sell and distribute genre of the following music;
  • Dream pop
  • Post pink
  • Electronic
  • Experimental

Distribution
Although 4AD does distribute in the UK, the company had been willing to distribute its music to many other countries around the world including;
  • France
  • Nippon
  • Columbia
  • Japan
While PolyGram subsidiary Vertigo Record released many of the labels records in Canada. In 1992 IVO signed a 5 year distribution deal with Warner Bros Records.
 

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