Hasiba Khan A Level Media Studies Blog

IDEAS Idea 3 My third idea involves an editing technique I viewed on other music videos. I really enjoyed the effect the feature gave off. As the bass of the song increases so will the lines.

IDEAS Idea 2-  My second idea was to include a time lapse of clouds or a sunset. The majority of music videos I have viewed include a time laps of some sort. By including a time lapse I will be able to show a change over time, keeping all the footage in but simply speeding it up.

IDEAS After watching 3-5 music video of the EDM genre I put together a few screenshots of the different ideas I think are suitable for my genre of music as well as my music video. Idea 1 -  My first idea included adding my name as the start of the song as well as the name of the song. This is a simple but very important feature for me to include in my music video as it allows the audience to recognise the song that is being played and who the artist is.

IDEAS HAIR Throughout the majority of EDM music videos I have viewed, a recurring hair style is loose 'boho' waves. For my music video I too would like to incorporate this style of hair as it will not only express my character in the way I would like but will also fit the stereotypical view of the EDM genre. MAKEUP Though many music Videos of the EDM genre show characters with a full face of makeup. However, for some scenes I would like my actors to have minimal makeup to suit the tone and pace of the song. When the song becomes more intense and fast the makeup looks will also become more visible.

INDEPENDENT RECORD LABEL 4AD 4AD is a independent British record label which was established in 1980. The organisation chooses to sell and distribute genre of the following music; Dream pop Post pink Electronic Experimental Distribution Although 4AD does distribute in the UK, the company had been willing to distribute its music to many other countries around the world including; France Nippon Columbia Japan While PolyGram subsidiary Vertigo Record released many of the labels records in Canada. In 1992 IVO signed a 5 year distribution deal with Warner Bros Records.  

RESEARCH  EDM EDM genre stands for 'Electric Dance Music' Electric Dance Music is a broad range of percussive electronic music genres made in part for ie; ·                 Night clubs ·                 Raves  ·                 Festivals ·                 Concerts 'House' remains a type of EDM genre which is created by club DJ which was generally characterised by repetitive beats and rhythms provided by drum machines 

RESEARCH  Avicci Wake me up Audience expected- (Audio)  Female Characters  Minimal makeup Festival vibes Audience did not enjoy- (Video)  Narrative of the music video Locations Calvin Haris  Audience expected- (Audio)  Variety of locations & people Summer trip Audience enjoyed- (Video)  Close ups & mid shots Characters holding the camera whilst travelling

RESEARCH  I gathered a focus group consisting of my intended target audience ( 17-25 ). They were showed 3 music video of the EDM genre twice. During the first showing the audience heard the audio only and were then asked what their expectations of the music video would be. The second showing consisted of my viewers watching the music video to which I then asked what they enjoyed about the video and perhaps what they did not enjoy as much. The Results ; Skrillex Boomerang Audience expected ( Audio only ) A band  Open areas  Instruments such as a guitar or drums Audience enjoyed- ( video) The story line fast pace 

AUDIENCE Target Audience My perfect target audience to whom I will be targeting my music video to is people between the ages of 17-25. I have chosen to target the video to this group of people as not only will I have a clear understanding of what my audience will enjoy as I am part of this target market but in addition to this I will also have accurate and detailed knowledge of the types features I should incorporate into my music video through my focus group used.

MEDIA LANGUAGE: Calvin Haris ' I need your love' Analysis Camera  The characters in this music video appear to be holding the camera and recording themselves, having less footage of them being recorded by other people Through out the video there are multiple close up and midshots of the artist as well as their friends  Editing  Sound Mise-en-scene The video suggests the location is outside the UK with a range of establishing shots which is very important as this will set the scene for their audience As well as this characters appear to wear minimal makeup and summer clothes

MEDIA LANGUAGE: Avicci Analysis Camera  The establishing shot creates an olden time effect as its in the country side. The colour effect that was also added on top of this scene enhances the overall atmosphere of this first shot. The second shot helps to set the scene and tells the audience a little more about the girls and their situation Editing The editing is neither fast nor slow though in multiple clips slow motion is used to create a dramatic effect As well as this filters and colour correction is used to enhance the visuals of the music video Sound The video has some relevance to the lyrics of the song. The first verse and first chorus links strongly to the most to the video Near the end of the video the lyrics are negative which correspond to how the characters feels at that time Mise-en-scene The video places high importance and emphasis on the characters and their costumes as they wear high end clothing brands including Raplh Lauren The w...

MEDIA LANGUAGE: Skrillex Boomerang Analysis Camera  The introduction camera pans along the brick wall and the shadow of the wolf like creature enters the audiences view then follows the dog himself walking faster than the camera its self Throughout the music video their appears to be multiple close ups of the characters showing their emotions in detail as well as the determination of the young individuals  Editing The editing within the music video has been used to create the atmosphere of explosions and weapons from the quick and energetic cuts drawing the audience further  Sound There is a relation between the sound and image through the fast pace which is then linked with the explosions and gunshot sounds Mise-en-scene The costumes worn by the characters in the music video is used to represent an action or thriller as they all dress in black Locations such as old warehouses were used as well as alleyways